Maurice Rahmey

United States

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About

Maurice, CEO of Disruptive Digital, is a performance marketing expert with over 10 years of experience. He specializes in eCommerce growth, focusing on customer behavior and sustainable business strategies. His achievements include driving $26M+ in revenue for Fortune 500 brands and optimizing acquisition costs. Recognized as a Facebook and Google Ads Preferred Marketing Partner, Maurice excels in international expansion, UX consultation, and digital attribution. He's passionate about innovation and fostering C-suite relationships to drive client success.

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Meta Rolls Out Major Update to Attribution Settings

4 months ago

Meta Ads Attribution

Meta's Ads platform update lets advertisers edit attribution settings to address misalignment between Meta ad data and backend numbers. Previously, Meta counted all conversions post-ad click/view, inflating metrics like Customer Acquisition Cost. New options include 'All Conversions' and 'First Conversion'. This aims to provide accurate reporting, helping advertisers make informed decisions and understand true customer acquisition costs.