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Costco to Launch Targeted Ad Network Using Shopper Data from 74.5 Million Members

1 years ago

Costco is developing an ad network using its 74.5 million loyalty members' data to offer targeted ads on and off its website. The retailer is testing capabilities and seeking ad-tech vendors, aiming to become a key player in the retail media space. Profits from the ad business will help keep consumer prices low. Costco's ad revenue could significantly grow by leveraging its membership data.

Google Ads Audit, Done Automatically

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Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.