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Costco to Launch Targeted Ad Network Using Shopper Data from 74.5 Million Members

9 months ago

Costco is developing an ad network using its 74.5 million loyalty members' data to offer targeted ads on and off its website. The retailer is testing capabilities and seeking ad-tech vendors, aiming to become a key player in the retail media space. Profits from the ad business will help keep consumer prices low. Costco's ad revenue could significantly grow by leveraging its membership data.

AI marketing workflows made simple

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.