Mari Smith

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Facebook Phases Out Public Followers, Introduces Professional Mode

1 years ago

Meta is phasing out Facebook's public followers option starting November 14th, transitioning users to Professional Mode. This change will be implemented in phases, with profiles having public followers automatically switched to Professional Mode. Features include combined friends and followers audience, post insights, monetization, post boosting, and enhanced analytics. Classic Mode remains for users without public followers.

Meta Ads Audit Checklist

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Run a Meta Ads audit with 100+ data points using a structured, automated checklist. Review campaigns, ad sets, ads, creatives, targeting, budgets, and delivery settings to spot hidden issues and missed optimizations. Built for agencies and teams managing multiple accounts who want consistent audits, faster reviews, and clear, actionable insights—without manual digging.