Kevin King

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Performance Max for Marketplaces Sends Clickers Directly to Amazon

11 months ago

Now, Performance Max for Marketplaces allows Amazon sellers to send clickers directly to their Amazon listings via Google Ads, eliminating the need for a personal website or ad campaigns. This update lowers entry barriers, making Google Ads more accessible, especially for small businesses. Sellers can utilize marketplace data, access detailed ad performance reports, and benefit from AI optimization, significantly enhancing their reach and efficiency.

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