John Shehata

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Google Discover Overtakes Web Search as Top Traffic Source for News Publishers, Study Finds

10 months ago

An analysis of 8.1 billion clicks from news publishers reveals shifts in Google Search traffic. Google Discover's share rose from 41.6% to 55.6%, while traditional web search dropped from 46.5% to 36%. Other search types like Google News, Image, and Video also declined. These changes highlight the importance of optimizing for Google Discover, now the largest source of Google traffic for many publishers.

Google Ads Monthly Slides with AI Insights

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Create professional Google Ads performance reports in Google Slides with AI insights and visualizations. Transform Google Ads data into polished presentations featuring AI-generated insights and custom visuals to impress stakeholders and streamline reporting. Use cases include reducing manual reporting time, presenting insights without design skills, maintaining reporting schedules, identifying trends, and sharing campaign insights for strategic decisions.