John Shehata

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Google Discover Overtakes Web Search as Top Traffic Source for News Publishers, Study Finds

8 months ago

An analysis of 8.1 billion clicks from news publishers reveals shifts in Google Search traffic. Google Discover's share rose from 41.6% to 55.6%, while traditional web search dropped from 46.5% to 36%. Other search types like Google News, Image, and Video also declined. These changes highlight the importance of optimizing for Google Discover, now the largest source of Google traffic for many publishers.

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