Jermaya Leijen

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Google's Information Gain Score: Enhancing Search Results Based on User Interests

Google's Information Gain Score: Enhancing Search Results Based on User Interests

1 years ago

Google's Information Gain Score ranks search results by the extra information a page offers to a user who has read similar resources. The score is determined by identifying the initial pages shown, recognizing pages with a common topic, and scoring each new page. Pages are ranked based on these scores, which can be updated as the user views more pages. Tools like Fuzzywuzzy Python package and Perplexity.ai API can help analyze search queries and fill content gaps.

Top-Notch Google Ads Audit Tool

Top-Notch Google Ads Audit Tool

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Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.