Perplexity Plans to Sell Ads: A New Era for AI Search Advertising
1 years ago
Perplexity is planning to sell ads, introducing a new aspect to AI tools. Unlike others, Perplexity includes citations in AI responses, similar to traditional search engines. It's unclear if ads will be separate from AI responses or if companies can bid to increase citation chances in AI search results. The expectation is that Perplexity will avoid meddling with model outputs due to potential unexpected consequences.