R/Instagram

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Instagram Testing Unskippable Video Ads in Main Feed

12 months ago

Instagram is testing unskippable video ads in the main feed, stopping users from scrolling until the ad timer runs out. This format, similar to YouTube's unskippable ads, is expected to be unpopular among users. The move aims to capitalize on AI-recommended content, which already fills half of users' feeds with posts from non-followed profiles. The effectiveness of this strategy for Meta's ad business remains uncertain.

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