R/Instagram

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Instagram Testing Unskippable Video Ads in Main Feed

1 years ago

Instagram is testing unskippable video ads in the main feed, stopping users from scrolling until the ad timer runs out. This format, similar to YouTube's unskippable ads, is expected to be unpopular among users. The move aims to capitalize on AI-recommended content, which already fills half of users' feeds with posts from non-followed profiles. The effectiveness of this strategy for Meta's ad business remains uncertain.

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.