Igor Souza

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Google Analytics Adds 5 New Recommended Events for Lead Generation

1 years ago

Google Analytics 4 has expanded from 1 to 6 native events for lead generation, qualification, and conversion: generate_lead, working_lead, qualify_lead, disqualify_lead, close_convert_lead, and close_unconvert_lead. These events can include parameters like value, reasons, and lead status. Using native events is recommended for better integration, reports, insights, and predictive audiences.

Google Ads Audit, Done Automatically

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Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.