Igor Souza

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Google Analytics Adds 5 New Recommended Events for Lead Generation

6 months ago

Google Analytics 4 has expanded from 1 to 6 native events for lead generation, qualification, and conversion: generate_lead, working_lead, qualify_lead, disqualify_lead, close_convert_lead, and close_unconvert_lead. These events can include parameters like value, reasons, and lead status. Using native events is recommended for better integration, reports, insights, and predictive audiences.

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