Igor Souza

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Google Analytics Adds 5 New Recommended Events for Lead Generation

1 years ago

Google Analytics 4 has expanded from 1 to 6 native events for lead generation, qualification, and conversion: generate_lead, working_lead, qualify_lead, disqualify_lead, close_convert_lead, and close_unconvert_lead. These events can include parameters like value, reasons, and lead status. Using native events is recommended for better integration, reports, insights, and predictive audiences.

Meta Ads Audit Checklist

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Run a Meta Ads audit with 100+ data points using a structured, automated checklist. Review campaigns, ad sets, ads, creatives, targeting, budgets, and delivery settings to spot hidden issues and missed optimizations. Built for agencies and teams managing multiple accounts who want consistent audits, faster reviews, and clear, actionable insights—without manual digging.