Igor Souza

Browse by source sorted by latest

Google Analytics Adds 5 New Recommended Events for Lead Generation

11 months ago

Google Analytics 4 has expanded from 1 to 6 native events for lead generation, qualification, and conversion: generate_lead, working_lead, qualify_lead, disqualify_lead, close_convert_lead, and close_unconvert_lead. These events can include parameters like value, reasons, and lead status. Using native events is recommended for better integration, reports, insights, and predictive audiences.

Automate Meta Ads Creative Generation and Uploading

Featured

Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.