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Marketing Mix Modeling (MMM) Tutorial in Google Spreadsheets

1 years ago

Marketing Mix Modeling (MMM) is a statistical technique to optimize ad spend by understanding each ad network's sales contribution. Due to iOS14 and privacy concerns, MMM has gained popularity. This tutorial offers a free Google Sheets template for linear regression to predict sales, making MMM accessible without a data scientist. It includes a 4-step process, discusses limitations, and compares MMM with Multi-Touch Attribution (MTA).

Google Ads Audit, Done Automatically

Featured

Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.