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Marketing Mix Modeling (MMM) Tutorial in Google Spreadsheets

10 months ago

Marketing Mix Modeling (MMM) is a statistical technique to optimize ad spend by understanding each ad network's sales contribution. Due to iOS14 and privacy concerns, MMM has gained popularity. This tutorial offers a free Google Sheets template for linear regression to predict sales, making MMM accessible without a data scientist. It includes a 4-step process, discusses limitations, and compares MMM with Multi-Touch Attribution (MTA).

AI marketing workflows made simple

Featured

Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.