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Marketing Mix Modeling (MMM) Tutorial in Google Spreadsheets

1 years ago

Marketing Mix Modeling (MMM) is a statistical technique to optimize ad spend by understanding each ad network's sales contribution. Due to iOS14 and privacy concerns, MMM has gained popularity. This tutorial offers a free Google Sheets template for linear regression to predict sales, making MMM accessible without a data scientist. It includes a 4-step process, discusses limitations, and compares MMM with Multi-Touch Attribution (MTA).

Automate Meta Ads Creative Generation and Uploading

Featured

Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.