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Marketing Mix Modeling (MMM) Tutorial in Google Spreadsheets

1 years ago

Marketing Mix Modeling (MMM) is a statistical technique to optimize ad spend by understanding each ad network's sales contribution. Due to iOS14 and privacy concerns, MMM has gained popularity. This tutorial offers a free Google Sheets template for linear regression to predict sales, making MMM accessible without a data scientist. It includes a 4-step process, discusses limitations, and compares MMM with Multi-Touch Attribution (MTA).

Upload Meta Ads in bulk via Google Sheets

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Upload all Meta ad types in bulk directly from Google Sheets, single image, video, carousel, and flexible ads. Control placements, multiple headlines, primary texts, descriptions, and creatives from one spreadsheet. Built for agencies and teams managing dozens of ads across multiple accounts, helping you launch faster, stay consistent, and avoid costly manual errors.