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Marketing Mix Modeling (MMM) Tutorial in Google Spreadsheets

1 years ago

Marketing Mix Modeling (MMM) is a statistical technique to optimize ad spend by understanding each ad network's sales contribution. Due to iOS14 and privacy concerns, MMM has gained popularity. This tutorial offers a free Google Sheets template for linear regression to predict sales, making MMM accessible without a data scientist. It includes a 4-step process, discusses limitations, and compares MMM with Multi-Touch Attribution (MTA).

Meta Ads Audit Checklist

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Run a Meta Ads audit with 100+ data points using a structured, automated checklist. Review campaigns, ad sets, ads, creatives, targeting, budgets, and delivery settings to spot hidden issues and missed optimizations. Built for agencies and teams managing multiple accounts who want consistent audits, faster reviews, and clear, actionable insights—without manual digging.