Gartner

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Google Joins Microsoft as an Analytics Leader in Gartner Magic Quadrant 2024

1 years ago

Gartner's 2024 Magic Quadrant for Analytics and Business Intelligence Platforms names Microsoft as the top leader, with Google entering the leader category. The report highlights the rising demand for ABI solutions to uncover business trends and unify customer views. Key features include data visualization, governance, reporting, and data science integration. Vendors are categorized into Leaders, Visionaries, Niche Players, and Challengers, with each vendor's strengths and cautions detailed.

Google Ads Audit, Done Automatically

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Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.