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Yahoo acquires Instagram co-founders' AI news platform Artifact

2 years ago

Yahoo has acquired Artifact, an AI news platform by Instagram co-founders. The technology will be incorporated across Yahoo's sites to scale news operations and deliver personalized content. The acquisition comes as media start-ups struggle with revenue growth in a market dominated by Big Tech giants like Alphabet and Meta Platforms. Artifact had planned to cease its app operations due to limited market opportunities. The deal's financial details weren't disclosed.

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