Frans Riemersma

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Three Major Trends Shaping the Future of Marketing Technology Unveiled

11 months ago

The State of Martech Report 2024 reveals three trends. Martech tools have grown by 28% from 2023, surpassing consolidation rates. Smaller, specialist tools are increasingly significant, with half of the tools in Martech stacks being long-tail apps. Generative AI is driving growth, with 77% of the 3,026 new tools in 2024 being AI-based. These trends debunk the 'one-tool-does-it-all' marketing approach.

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.