PubMatic and Instacart join forces to marry retail media data with programmatic advertising
1 years ago
PubMatic and Instacart have partnered to enhance programmatic advertising using Instacart's first-party retail media data. This collaboration will provide advertisers with detailed buyer behavior information, guiding consumer choices during shopping. PubMatic will select the most suitable inventory for campaigns by analyzing context and content signals from its network of top publishers. This partnership represents the continued integration of ecommerce and ad tech.
