Dustin Wassner

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Amazon Marketing Stream: Accurate Data with Less Load on Data Pipelines

1 years ago

Amazon Marketing Stream offers accurate data with minimal load on data pipelines and decreases system workload through 'sales attribution'. It sends real-time messages attributing sales to the time of the last click, eliminating the need for daily report requests. This method is more efficient and reduces pipeline load compared to pulling prior 60-day data daily. The Amazon Ads team has recently upgraded the Marketing Stream.

AI marketing workflows made simple

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.