Amazon's SERP Layout Varies: 3 Key Differences Between Mobile and Desktop
2 years ago
Amazon's SERP layout and ad placements differ between mobile and desktop. Desktop has four Top of Search (ToS) ad placements, while mobile varies. Mobile prioritizes Sponsored Brands Video ads more than desktop. Mobile uses infinite scroll, desktop uses pages. For optimization, check mobile layout, organic rank, and consider Rest of Search (RoS) advertising if suitable. Evaluate your mobile versus desktop traffic.
