Demian Lazurko

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Amazon's SERP Layout Varies: 3 Key Differences Between Mobile and Desktop

2 years ago

Amazon's SERP layout and ad placements differ between mobile and desktop. Desktop has four Top of Search (ToS) ad placements, while mobile varies. Mobile prioritizes Sponsored Brands Video ads more than desktop. Mobile uses infinite scroll, desktop uses pages. For optimization, check mobile layout, organic rank, and consider Rest of Search (RoS) advertising if suitable. Evaluate your mobile versus desktop traffic.

Google Ads Audit, Done Automatically

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Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.