Darren Shaw

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Google Ranks YouTube Embeds Higher Than Vimeo on Landing Pages - Case Study

10 months ago

Embedding YouTube videos on landing pages can boost rankings and conversions due to improved user engagement signals like time-on-page. A 2023 case study by Joy Hawkins showed that switching from YouTube to Vimeo led to a rankings drop, which reversed when YouTube was used again. Despite concerns about site speed, the ranking benefits of YouTube outweigh the drawbacks. To optimize, create service videos, upload to YouTube, and embed them on your site.

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