Darren Shaw

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Google Ranks YouTube Embeds Higher Than Vimeo on Landing Pages - Case Study

1 years ago

Embedding YouTube videos on landing pages can boost rankings and conversions due to improved user engagement signals like time-on-page. A 2023 case study by Joy Hawkins showed that switching from YouTube to Vimeo led to a rankings drop, which reversed when YouTube was used again. Despite concerns about site speed, the ranking benefits of YouTube outweigh the drawbacks. To optimize, create service videos, upload to YouTube, and embed them on your site.

Marketing Workflow Templates

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Markifact offers ready-to-use marketing workflow templates to save time and automate digital marketing tasks. It is a no-code platform that enables users to create AI-powered workflows for automating decisions and actions across various marketing channels. Scale your marketing with agentic workflows, start using Markifact now for free!