Darren Shaw

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Google Ranks YouTube Embeds Higher Than Vimeo on Landing Pages - Case Study

1 years ago

Embedding YouTube videos on landing pages can boost rankings and conversions due to improved user engagement signals like time-on-page. A 2023 case study by Joy Hawkins showed that switching from YouTube to Vimeo led to a rankings drop, which reversed when YouTube was used again. Despite concerns about site speed, the ranking benefits of YouTube outweigh the drawbacks. To optimize, create service videos, upload to YouTube, and embed them on your site.

Google Ads Monthly Slides with AI Insights

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Create professional Google Ads performance reports in Google Slides with AI insights and visualizations. Transform Google Ads data into polished presentations featuring AI-generated insights and custom visuals to impress stakeholders and streamline reporting. Use cases include reducing manual reporting time, presenting insights without design skills, maintaining reporting schedules, identifying trends, and sharing campaign insights for strategic decisions.