Darren Shaw

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Google Ranks YouTube Embeds Higher Than Vimeo on Landing Pages - Case Study

1 years ago

Embedding YouTube videos on landing pages can boost rankings and conversions due to improved user engagement signals like time-on-page. A 2023 case study by Joy Hawkins showed that switching from YouTube to Vimeo led to a rankings drop, which reversed when YouTube was used again. Despite concerns about site speed, the ranking benefits of YouTube outweigh the drawbacks. To optimize, create service videos, upload to YouTube, and embed them on your site.

Google Ads, Run by an AI Agent

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.