Darren Shaw

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Google Ranks YouTube Embeds Higher Than Vimeo on Landing Pages - Case Study

1 years ago

Embedding YouTube videos on landing pages can boost rankings and conversions due to improved user engagement signals like time-on-page. A 2023 case study by Joy Hawkins showed that switching from YouTube to Vimeo led to a rankings drop, which reversed when YouTube was used again. Despite concerns about site speed, the ranking benefits of YouTube outweigh the drawbacks. To optimize, create service videos, upload to YouTube, and embed them on your site.

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.