Daniel Nunez

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Meta Reveals More Details about the Google Analytics Integration

10 months ago

Meta confirmed testing GA4 Google Analytics integration since 2023, now rolling it out to selected accounts. Users can find it in Event Manager under Partner Integrations. The integration uses aggregated data from Google Analytics, Meta Pixel, and Conversions API to optimize campaigns. Advertisers saw a 22% increase in attributed conversions within two weeks. More web analytics and app data sources will be added in the future.

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