Daniel Nunez

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Meta Reveals More Details about the Google Analytics Integration

8 months ago

Meta confirmed testing GA4 Google Analytics integration since 2023, now rolling it out to selected accounts. Users can find it in Event Manager under Partner Integrations. The integration uses aggregated data from Google Analytics, Meta Pixel, and Conversions API to optimize campaigns. Advertisers saw a 22% increase in attributed conversions within two weeks. More web analytics and app data sources will be added in the future.

The Ultimate Google Analytics Audit Tool

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Get the most out of your Google Analytics data with Marketing Auditor – a powerful tool that helps you uncover and fix errors in minutes. Generate white-label reports packed with actionable insights and a customized action plan to optimize your analytics setup effortlessly. Customize reports with professional themes or your branding, and export them in editable formats like PowerPoint or Google Slides.