Daniel Nunez

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Meta Reveals More Details about the Google Analytics Integration

6 months ago

Meta confirmed testing GA4 Google Analytics integration since 2023, now rolling it out to selected accounts. Users can find it in Event Manager under Partner Integrations. The integration uses aggregated data from Google Analytics, Meta Pixel, and Conversions API to optimize campaigns. Advertisers saw a 22% increase in attributed conversions within two weeks. More web analytics and app data sources will be added in the future.

Automate Your Marketing Audits - Say Goodbye to Manual Checklists

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Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.