Cyrus SEO | Swipe Insight

Google Updates Punish Good SEO: 50-Site Case Study Reveals Impact on Informational Sites

10 months ago

Cyrus conducted a 50-site case study on the impact of recent Google updates on SEO practices. Sites with varied anchor text, frequent updates, clickbait titles, and heavy schema usage lost traffic, while those with fewer updates, straightforward titles, and minimal schema markup performed better. The study emphasizes that correlation is not causation and suggests rethinking certain SEO practices.

Mini SEO Case Study: Ranking Sites in Google AI Overviews with Simple Page Updates

10 months ago

AI Overviews

SEOs are experimenting with appearing in Google AI Overviews. Cyrus Shepard shared a case study on X, showing success by updating webpages to match AI Overview text and ranking in the top 10 of Google search results. However, he noted the volatility of these rankings and the potential loss of featured snippets. Shepard's findings suggest that reference links are chosen after AI Overview creation, making it easy to manipulate.

AI marketing workflows made simple

Featured

Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.