Cyrus SEO | Swipe Insight

Google Updates Punish Good SEO: 50-Site Case Study Reveals Impact on Informational Sites

11 months ago

Cyrus conducted a 50-site case study on the impact of recent Google updates on SEO practices. Sites with varied anchor text, frequent updates, clickbait titles, and heavy schema usage lost traffic, while those with fewer updates, straightforward titles, and minimal schema markup performed better. The study emphasizes that correlation is not causation and suggests rethinking certain SEO practices.

Mini SEO Case Study: Ranking Sites in Google AI Overviews with Simple Page Updates

11 months ago

AI Overviews

SEOs are experimenting with appearing in Google AI Overviews. Cyrus Shepard shared a case study on X, showing success by updating webpages to match AI Overview text and ranking in the top 10 of Google search results. However, he noted the volatility of these rankings and the potential loss of featured snippets. Shepard's findings suggest that reference links are chosen after AI Overview creation, making it easy to manipulate.

Top-Notch Google Ads Audit Tool

Featured

Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.