Cyrus conducted a 50-site case study on the impact of recent Google updates on SEO practices. Sites with varied anchor text, frequent updates, clickbait titles, and heavy schema usage lost traffic, while those with fewer updates, straightforward titles, and minimal schema markup performed better. The study emphasizes that correlation is not causation and suggests rethinking certain SEO practices.
SEOs are experimenting with appearing in Google AI Overviews. Cyrus Shepard shared a case study on X, showing success by updating webpages to match AI Overview text and ranking in the top 10 of Google search results. However, he noted the volatility of these rankings and the potential loss of featured snippets. Shepard's findings suggest that reference links are chosen after AI Overview creation, making it easy to manipulate.
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