Colin And Samir

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Head of Instagram Reveals Key Insights on Algorithms, Video, and Creator Monetization

11 months ago

Instagram Chief Adam Mosseri, in an interview with Colin and Samir, discussed key factors influencing post reach, the importance of video content, and the shift towards AI-based recommendations. He emphasized the role of "sends" in content ranking, highlighting private engagement over public sharing. Mosseri also touched on Instagram's focus on creator monetization, prioritizing smaller creators, and the platform's approach to healthier content ranking.

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