Barbara Galiza

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When to use click attribution or Marketing Mix Modeling (MMM) for campaign measurement

1 years ago

Click-based attribution is not “dead”. And, if you won’t listen to me, then listen to MMM expert Pranav Piyush. We got together to write an article on how to have the best of both of worlds: mid-flight metrics and cross-channel attribution. A super relevant read whether you’re considering or not throwing ad platform reporting out of the window.

Marketing Workflow Templates

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