ASO Updates

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Google Play Tests Trending Searches Feature

1 years ago

Google is testing a new feature on the Google Play Store that introduces trending searches to users' search screens. Users can now see popular search terms and short descriptions of apps directly on the search screen. The trend reports reflect mobile search volumes, differing from Google Trends and Keyword Planner. This update aims to help users discover popular apps and topics more easily and provide developers with insights into mobile search trends.

Meta Ads Audit Checklist

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Run a Meta Ads audit with 100+ data points using a structured, automated checklist. Review campaigns, ad sets, ads, creatives, targeting, budgets, and delivery settings to spot hidden issues and missed optimizations. Built for agencies and teams managing multiple accounts who want consistent audits, faster reviews, and clear, actionable insights—without manual digging.