ASO Updates

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Google Play Tests Trending Searches Feature

1 years ago

Google is testing a new feature on the Google Play Store that introduces trending searches to users' search screens. Users can now see popular search terms and short descriptions of apps directly on the search screen. The trend reports reflect mobile search volumes, differing from Google Trends and Keyword Planner. This update aims to help users discover popular apps and topics more easily and provide developers with insights into mobile search trends.

Google Ads Audit, Done Automatically

Featured

Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.