Himanshu helps marketing professionals and conversion optimizers achieve record sales and ROI by leveraging analytics data. With over 15 years of experience, he has worked with major clients like SeaWorld and MIT. Nominated for the Digital Analytics Association Awards for Excellence, he is also the author of four best-selling books on analytics and conversion optimization. Himanshu runs a popular blog on Digital Analytics and has published several ebooks on the subject.
GA4 is removing the 'Key events' report and updating the 'Events' report to include key events. Users can mark events as key by selecting the star next to the event name. The new 'Events' report also provides access to the DebugView report and Attribution settings. The 'Custom Configurations' menu allows viewing and modifying custom events. The 'Network settings' report identifies the source of key events and configures postbacks for advertising optimization.
Google plans to discontinue the popular Google Analytics Debugger Chrome extension as part of efforts to ensure all extensions adhere to best practices and current standards. This decision impacts web developers and digital marketers who rely on it for troubleshooting and optimizing Google Analytics. Google has not specified a removal date, so users should start exploring alternative debugging tools to ensure a smooth transition.
In GA4, wait at least 12 days before analyzing conversion attribution data for accuracy. Attributed conversion data can update for up to 12 days after a key event. For example, analyzing a campaign from July 10-14 on July 15 might show 100 key events and $10,000 revenue. Checking again on July 27 might show 120 key events and $12,500 revenue due to delayed conversions. This ensures a more accurate performance assessment.
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New GA4 features include opening closed funnels like purchase and checkout journeys in standard reports. Users can now also visualize data by day, week, and month in all standard reports with data tables.
