
Optimize Microsoft Ads: Exclude Low Performers, Caution with Multimedia Ads and Extensions
11 months ago
Microsoft Ads Audience Network is similar to Google Display Network, but you can’t completely opt out without Microsoft's help. If you lack an account rep, try support or exclude low-performing placements via Reporting > Default Reports > Website URL. Be cautious with Multimedia Ads or Image Extensions as they can increase spend on the Audience Network. Regular monitoring is essential to avoid wasting budget on low-quality placements.