Ali Yildirim | Swipe Insight

Maximizing LinkedIn Ads Match Rates: More Fields Yield Better Results

1 years ago

An experiment on LinkedIn ads found that using more fields from their template CSV (Email, First Name, Last Name, Job Title, Company, Country) improves match rates. Solely relying on work emails, a common B2B marketing practice, results in lower match rates as most LinkedIn users register with personal emails. The more fields used, the higher the match rate, with just work email yielding a 5% match rate. The Google Advertising ID field was not tested.

LinkedIn: Sponsoring 3rd Party Thought Leader Ads - A Comprehensive Review

1 years ago

Linkedin Ads

LinkedIn introduced sponsored 3rd party thought leader ads in April. Balance between brand narrative control and authenticity is crucial. These ads offer mutual benefits for brands and partners, providing social proof and increased exposure. The initial 150 characters should be engaging. The writer's profile should be optimized. Experimenting with images, videos, and text-only posts is beneficial. Top-performing ads are well-written, audience-focused, and non-promotional.

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