March 20, 2024 at 7:50:41 AM
Organizations hesitate to use BigQuery, preferring Excel or Google Sheets due to their simplicity. However, using third-party tools to load data into Sheets can be costly. BigQuery provides a cost-effective solution with Connected Sheets. For instance, marketing teams can generate a daily campaign cost table using BigQuery Data Transfer for Google Ads and basic SQL logic. Despite seeming complex, BigQuery is worth considering for its cost-effectiveness.
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