Kirk Williams' Open Letter to Google Ads Leadership
1 years ago
ZATO owner, Kirk Williams, penned an open letter to Google Ads Leadership, highlighting six trends damaging advertiser trust, including Google's ecosystem role, increased automation, reduced reported data, auction inconsistencies, product quality impact, and lack of Brand/Agency Partners program support. He proposes increased transparency, focus on product quality, more reported data, and transforming the Google Partner Rep program into a support system.
