The DECLARE command in SQL can simplify queries with varying parameters. Instead of repeatedly using a WHERE statement for different time periods, you can declare variables before your query and adjust them for the desired timeframe. For instance, you can assign names to your variables along with their respective data types, such as '@start_date' and '@end_date' storing 'date' data type.
Run a Meta Ads audit with 100+ data points using a structured, automated checklist. Review campaigns, ad sets, ads, creatives, targeting, budgets, and delivery settings to spot hidden issues and missed optimizations. Built for agencies and teams managing multiple accounts who want consistent audits, faster reviews, and clear, actionable insights—without manual digging.