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Google Tests Video Integration in Shopping Listing Carousel

8 months ago

Google is testing a feature that integrates product videos into shopping ad listings to enhance the visual shopping experience in search results. The feature includes a play icon that becomes a "Watch" button on hover, inline video player functionality, and looped product footage. Videos play directly in search results without page redirection, integrated within the shopping carousel. Benefits include higher interaction, increased dwell time, and better product demos.

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