Rok Hladnik

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Meta Introduces Controversial Auto-Adjustments Feature for Ad Accounts

5 months ago

Meta has introduced an automatic adjustments feature for ad accounts, allowing the platform to manage campaigns without advertiser approval. The system can pause/activate campaigns, adjust budgets, consolidate accounts, modify targeting, and optimize campaigns. This reduces advertisers' control, causing concerns about unexpected changes and budget shifts. Advertisers can disable this feature in Ads Manager if desired.

AI marketing workflows made simple

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.