Rok Hladnik

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Meta Introduces Controversial Auto-Adjustments Feature for Ad Accounts

1 years ago

Meta has introduced an automatic adjustments feature for ad accounts, allowing the platform to manage campaigns without advertiser approval. The system can pause/activate campaigns, adjust budgets, consolidate accounts, modify targeting, and optimize campaigns. This reduces advertisers' control, causing concerns about unexpected changes and budget shifts. Advertisers can disable this feature in Ads Manager if desired.

Meta Ads Audit Checklist

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