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6 months ago
Users report over 10 million spam purchase hits in their Google Analytics 4 properties on June 22, causing BigQuery exports to fail due to exceeding the 1M/day limit. The spam data can't be deleted from GA4, only parameters, leaving datasets tarnished. Users express frustration over the inability to filter or clean up spam hits, calling for better spam prevention and cleanup tools from Google to maintain data integrity.
Users of Google Analytics 4 BigQuery data export are encouraged to explore "Dataform", GCP's native serverless orchestration platform, as an alternative to scheduled queries. This recommendation comes from the Data to Value blog, where Krisztián Korpa has been actively discussing the platform's benefits. Check his post to read the full content.
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