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28 days ago
Google Ads has launched a Brand Report tool in its Insights section to measure brand reach and impact across various campaign types. It provides analytics for Video, Demand Gen, and Display campaigns, focusing on upper-funnel marketing activities. It allows tracking of brand awareness metrics, engagement patterns, and campaign performance. Currently rolling out, it will soon be available to all users, aiding in optimizing strategies.
8 months ago
Now, the product overview has a status hover view feature. By hovering over the status, it directly displays the campaigns the product is eligible for, and those it's not, enabling quick identification of issues.
9 months ago
To review the impact of Consent Mode on your conversion data, simply go to the "Conversions" page in your account. From there, select the conversion you're interested in and click on the "Diagnostics" tab. You will find the impact information displayed there.
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