eComm Client Receives £178,230 Refund from Google After Bidding System Issue
1 years ago
In January, a sudden 76% rise in Google ad spend prompted an investigation. Despite initial rejections from Google support, persistent efforts led to the case being escalated to the ads engineering team. Four months and 30+ emails later, Google identified a bidding system issue affecting tROAS Shopping campaigns and issued a £178,230 refund. The refund covers the excess ad spend, thanks to the diligent efforts of the Google account team in London.
