Meta Launches Frequency Control for Sales Campaigns
6 months ago
Meta has introduced Frequency Control for Sales campaigns, enabling advertisers to set how often their ads are shown weekly. This feature is important for creative testing and applies to campaigns of 7 days or longer, using a lifetime budget without bid control. Research indicates that performance drops by 60% after four views, so managing frequency can improve ad effectiveness. Despite some limitations, this tool aims to enhance overall ad performance.
