Nazarii Stefanyshyn

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Meta Launches Frequency Control for Sales Campaigns

9 months ago

Meta has introduced Frequency Control for Sales campaigns, enabling advertisers to set how often their ads are shown weekly. This feature is important for creative testing and applies to campaigns of 7 days or longer, using a lifetime budget without bid control. Research indicates that performance drops by 60% after four views, so managing frequency can improve ad effectiveness. Despite some limitations, this tool aims to enhance overall ad performance.

Google Ads Audit, Done Automatically

Featured

Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.