Nazarii Stefanyshyn

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Meta Launches Frequency Control for Sales Campaigns

7 months ago

Meta has introduced Frequency Control for Sales campaigns, enabling advertisers to set how often their ads are shown weekly. This feature is important for creative testing and applies to campaigns of 7 days or longer, using a lifetime budget without bid control. Research indicates that performance drops by 60% after four views, so managing frequency can improve ad effectiveness. Despite some limitations, this tool aims to enhance overall ad performance.

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.