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Miles McNair

Miles McNair

Open source LinkedIn

Netherlands

4 Swipes

About

Miles is dedicated to enhancing the skills of Google Ads Specialists. With over 5 years of experience, he has worked with more than 100 e-commerce brands and managed over €50M in ad spend. As the co-founder of PPC Mastery with Bob Meijer, he focuses on providing practical, experience-based training. Miles continues to manage campaigns for top-tier clients, ensuring hands-on expertise. His mission is to unite and add value to the PPC community through real-world insights and guidance.

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6 Essential Skills for Google Ads Specialists to Level Up

6 Essential Skills for Google Ads Specialists to Level Up

1 years ago

Google Ads

Google Ads Specialists should hone six underrated skills: advanced conversion tracking for improved business results, conversion rate optimization for more conversions without extra ad spend, persuasive copywriting to convert leads into buyers, feed management for better Google Shopping feeds, creative strategy for effective video ads, and data visualization to help businesses understand their data. Specialists should focus on mastering one skill at a time.

With AI and automation, How do you stay relevant as a Google Ads Specialist?

With AI and automation, How do you stay relevant as a Google Ads Specialist?

1 years ago

Google Ads

AI might replace 95% of agency tasks, but Google Ads Specialists can stay relevant by becoming T-Shaped Specialists. This includes specializing in Google Ads and understanding related topics. To remain relevant, they should specialize in Google Ads, learn marketing fundamentals, business strategy, and add skills like SEO, CRO, data analytics, and creative strategy. Adapting and evolving is key for job security in the future of PPC.

AI marketing workflows made simple

AI marketing workflows made simple

Featured

Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Markifact
Markifact

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Verified Sponsor

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Open Source
How to make pMax work for Lead Gen (with our Fire & Ice Structure)

How to make pMax work for Lead Gen (with our Fire & Ice Structure)

1 years ago

Google Ads

Scaling pMax for Lead Gen accounts requires a careful approach to campaign structure, avoiding common mistakes like using a single campaign or adding numerous BoFu assets. The 'Fire & Ice Structure', invented by Lead Gen Specialist Bob Meijer, allows for lead generation and prospecting while matching assets, messaging, and offers to channel temperature. This strategy has helped one student increase her leads from 5 to 180 per month.

Uncovered: Modeled Conversions Cause Discrepancies Between GA4 and Google Ads Data

Uncovered: Modeled Conversions Cause Discrepancies Between GA4 and Google Ads Data

1 years ago

Google Ads Google Analytics +1 more

GA4 and Google Ads use different conversion modeling. If Google Ads shows more conversions than GA4, modeled conversions might be the reason. GA4 exports only observed conversions to Ads, which then applies its own modeling. This can increase the total conversions in Ads, causing discrepancies with GA4. There's no option to disable modeled conversions in GA4, which can cause differences between GA4 and Google Ads data.