Martin Röttgerding

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Clarifying Google's Keyword Prioritization for Broad Match in June 2023 Update

Clarifying Google's Keyword Prioritization for Broad Match in June 2023 Update

1 years ago

There has been confusion about Google's keyword prioritization for broad match settings. This change, part of the June 2023 update, states that keywords in campaigns with broad match settings will be prioritized like exact match keywords. However, this only affects rare cases where a query matches two identical keywords. Broad match keywords are not elevated above exact match. Concerns can be mitigated by using exact match negatives.

Google Ads Monthly Slides with AI Insights

Google Ads Monthly Slides with AI Insights

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Create professional Google Ads performance reports in Google Slides with AI insights and visualizations. Transform Google Ads data into polished presentations featuring AI-generated insights and custom visuals to impress stakeholders and streamline reporting. Use cases include reducing manual reporting time, presenting insights without design skills, maintaining reporting schedules, identifying trends, and sharing campaign insights for strategic decisions.

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