Martin Röttgerding

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Clarifying Google's Keyword Prioritization for Broad Match in June 2023 Update

1 years ago

There has been confusion about Google's keyword prioritization for broad match settings. This change, part of the June 2023 update, states that keywords in campaigns with broad match settings will be prioritized like exact match keywords. However, this only affects rare cases where a query matches two identical keywords. Broad match keywords are not elevated above exact match. Concerns can be mitigated by using exact match negatives.

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.