Martin Röttgerding

Browse by source sorted by latest

Clarifying Google's Keyword Prioritization for Broad Match in June 2023 Update

11 months ago

There has been confusion about Google's keyword prioritization for broad match settings. This change, part of the June 2023 update, states that keywords in campaigns with broad match settings will be prioritized like exact match keywords. However, this only affects rare cases where a query matches two identical keywords. Broad match keywords are not elevated above exact match. Concerns can be mitigated by using exact match negatives.

Marketing Workflows Powered by AI

Featured

Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.