Clarifying Google's Keyword Prioritization for Broad Match in June 2023 Update
7 months ago
There has been confusion about Google's keyword prioritization for broad match settings. This change, part of the June 2023 update, states that keywords in campaigns with broad match settings will be prioritized like exact match keywords. However, this only affects rare cases where a query matches two identical keywords. Broad match keywords are not elevated above exact match. Concerns can be mitigated by using exact match negatives.
