A Google Ads audit is a comprehensive evaluation that reveals hidden performance issues and opportunities across your advertising campaigns. With studies showing up to 46% of ad budgets are wasted on invalid clicks and poor optimization, regular audits are crucial for maintaining peak performance. This step-by-step guide shows you how to conduct a thorough Google Ads audit, covering everything from account structure to conversion tracking.
Run a Meta Ads audit with 100+ data points using a structured, automated checklist. Review campaigns, ad sets, ads, creatives, targeting, budgets, and delivery settings to spot hidden issues and missed optimizations. Built for agencies and teams managing multiple accounts who want consistent audits, faster reviews, and clear, actionable insights—without manual digging.
