A Google Ads audit is a comprehensive evaluation that reveals hidden performance issues and opportunities across your advertising campaigns. With studies showing up to 46% of ad budgets are wasted on invalid clicks and poor optimization, regular audits are crucial for maintaining peak performance. This step-by-step guide shows you how to conduct a thorough Google Ads audit, covering everything from account structure to conversion tracking.
Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.
