Helen Ma

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Global Launch of 'Highlight your Promotions' on Facebook and Instagram Now Live

1 years ago

New 'Highlight your Promotions' ad experience is now available on Facebook and Instagram. It enables consumers to discover and apply digital promotional codes directly in the ad. Advertisers can let Meta source promo codes or manually enter them in Ads Manager. The tool has led to a 9.1% median reduction in cost per purchase and a 10.1% median increase in conversions.

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