Performance Max for Marketplaces: Everything You Need to Know
8 months ago
Now, Google has launched Performance Max for Marketplaces, a new campaign type to help sellers advertise on marketplaces like eBay and Amazon. It integrates with existing marketplace data, automates optimization using AI, and provides seamless reporting within Google Ads. However, it lacks some features of standard Performance Max campaigns and is still in beta. Marketers see potential benefits for small businesses but have concerns about costs and platform integration.
