Karthik R

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Now Lookalike Audience is Available in Google Ads

1 years ago

Lookalike segments are groups of people that share characteristics with others on an existing “seed” list. You’ll provide the seed list using your first-party data, including a customer match list or a list of people who’ve interacted with your website and app, or YouTube channel. We’ll then use this information to find other potential customers with similar characteristics.

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