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1 years ago
New Google Ads feature allows scheduling of ad copy for specific events like sales, simplifying the previous process of using the ad variation tool to replace a headline with sale ad copy. Users are hopeful for its availability in responsive display and dynamic remarketing ads soon.
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1 years ago
Google Ads includes a feature that displays video audience retention charts. These charts show when viewers stop watching, alongside a real-time video playback. This allows users to identify which parts of their video content may be causing viewer drop-off. To access this feature, navigate through: Campaign view > videos > analytics > select video.
