Frank Schaefer

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Activate Enhanced Conversions in GA4 Today: A Step-by-Step Guide

1 years ago

Now, GA4 offers enhanced conversions. To activate, go to GA4's 'Admin', 'Data collection', turn on 'User-provided data collection' and check 'Collect automatically-detected user-provided data'. Despite not endorsing Google Ads' in-platform attribution, enhanced conversion data is beneficial for future-proofing measurements.

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