Italy Investigates Google for Misleading Users to Link Data for Ads
1 years ago
Italy's competition watchdog is investigating Google for potentially misleading users to gain consent for linking their activity across services for ad profiling. The probe focuses on whether Google's consent requests are transparent and informative, as required by the EU's Digital Markets Act (DMA) and General Data Protection Regulation (GDPR). The investigation highlights concerns about Google's consent flow and possible manipulative practices.
