Diego Mainez

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Google Analytics 4 to Introduce Annotations Feature

1 years ago

Google Analytics 4 (GA4) will introduce Annotations in Q4, enhancing data contextualization. Annotations will be accessible via API, with a limit of 1000 per property, visible in reports but not in the Explore section. Managed centrally in the 'Annotations Manager', they provide context for data points like S2S implementation, CMP/CMS changes, page redesigns, and campaign launches. This feature, familiar from Universal Analytics, aids in accurate data interpretation.

Meta Ads Audit Checklist

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Run a Meta Ads audit with 100+ data points using a structured, automated checklist. Review campaigns, ad sets, ads, creatives, targeting, budgets, and delivery settings to spot hidden issues and missed optimizations. Built for agencies and teams managing multiple accounts who want consistent audits, faster reviews, and clear, actionable insights—without manual digging.