Diego Mainez

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Google Analytics 4 to Introduce Annotations Feature

1 years ago

Google Analytics 4 (GA4) will introduce Annotations in Q4, enhancing data contextualization. Annotations will be accessible via API, with a limit of 1000 per property, visible in reports but not in the Explore section. Managed centrally in the 'Annotations Manager', they provide context for data points like S2S implementation, CMP/CMS changes, page redesigns, and campaign launches. This feature, familiar from Universal Analytics, aids in accurate data interpretation.

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.