Dennis A.

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New Metrics in Meta Ads Manager: Direct Website Purchases and Shops-Assisted Purchases

12 months ago

New metrics added in Meta Ads Manager include Direct Website Purchases (+ Value) and Shops-assisted Purchases (+ Value). These metrics track the number of website purchases after clicks on ads directing to the website or Shops. Notably, these metrics are solid numbers, not estimates, which could significantly impact reporting accuracy.

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