Dennis A.

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New Metrics in Meta Ads Manager: Direct Website Purchases and Shops-Assisted Purchases

11 months ago

New metrics added in Meta Ads Manager include Direct Website Purchases (+ Value) and Shops-assisted Purchases (+ Value). These metrics track the number of website purchases after clicks on ads directing to the website or Shops. Notably, these metrics are solid numbers, not estimates, which could significantly impact reporting accuracy.

Marketing Workflows Powered by AI

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.