Dennis A.

Browse by source sorted by latest

New Metrics in Meta Ads Manager: Direct Website Purchases and Shops-Assisted Purchases

1 years ago

New metrics added in Meta Ads Manager include Direct Website Purchases (+ Value) and Shops-assisted Purchases (+ Value). These metrics track the number of website purchases after clicks on ads directing to the website or Shops. Notably, these metrics are solid numbers, not estimates, which could significantly impact reporting accuracy.

Marketing Workflow Templates

Featured

Markifact offers ready-to-use marketing workflow templates to save time and automate digital marketing tasks. It is a no-code platform that enables users to create AI-powered workflows for automating decisions and actions across various marketing channels. Scale your marketing with agentic workflows, start using Markifact now for free!