Deepak Prajapati

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Google Wipes Out UA 360 Data Ahead of Schedule; Users Urged to Backup Now

2 years ago

Google unexpectedly deleted App views/properties data, contrary to their announcement to backup UA 360 data by March, with deletion planned for July 2024. UA standard or 360 property users are advised to backup their data now. Google recommends Universal Analytics 360 users to transition to Google Analytics 4 and complete historical data export by March 2024. Users with access to the Raw view can use the API to export App data.

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