Daniel Vardi

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DOJ Report: Google's CPC Doubles from 2013 to 2020, Impacting Business Profitability

11 months ago

The cost-per-click for Google searches more than doubled from 2013 to 2020, making traffic costlier and less qualified due to Google's expanded match types. Responsive search ads often underperform. To counter this, businesses should increase their site's conversion rate, invest in organic growth, and explore alternatives to Google. Hiring digital marketing professionals is recommended as a future investment.

AI marketing workflows made simple

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.