DOJ Report: Google's CPC Doubles from 2013 to 2020, Impacting Business Profitability
1 years ago
The cost-per-click for Google searches more than doubled from 2013 to 2020, making traffic costlier and less qualified due to Google's expanded match types. Responsive search ads often underperform. To counter this, businesses should increase their site's conversion rate, invest in organic growth, and explore alternatives to Google. Hiring digital marketing professionals is recommended as a future investment.
