Columbia Journalism Review

Browse by source sorted by latest

Study Finds ChatGPT Misattributes and Misrepresents Publisher Content

Study Finds ChatGPT Misattributes and Misrepresents Publisher Content

1 years ago

A study by the Tow Center for Digital Journalism highlights concerns about ChatGPT's accuracy in citing sources. Despite licensing deals, ChatGPT often misrepresents or invents information, risking publishers' trustworthiness and brand safety. The research found ChatGPT frequently provided incorrect citations, even for those allowing content crawling. This inconsistency and lack of transparency could harm publishers' reputations.

Meta Ads Audit Checklist

Meta Ads Audit Checklist

Featured

Run a Meta Ads audit with 100+ data points using a structured, automated checklist. Review campaigns, ad sets, ads, creatives, targeting, budgets, and delivery settings to spot hidden issues and missed optimizations. Built for agencies and teams managing multiple accounts who want consistent audits, faster reviews, and clear, actionable insights—without manual digging.

Markifact
Markifact

Verified Sponsor

Verified Sponsor

Markifact is a Verified Sponsor. Want to get featured here? Contact us.

Verified Sponsor