Google Ads has introduced a YouTube Engagements goal for Demand Gen campaigns, integrating YouTube and Display advertising. This goal requires video ad formats, does not allow Shopping Feed integration, and restricts Channel Control options. It enables optimization for channel subscriptions, which can be tracked or set as a biddable goal. This update shows Google's strategy to enhance advertising capabilities for broader funnel marketing.
Google Ads has introduced New Customer Value mode for Performance Max campaigns, aimed at maximizing new customer acquisition value. Available only with purchase conversion goals, it integrates with Smart Bidding to adjust bids based on new customer value. Advertisers can set their own value or use a default. This mode allows higher bids for new customers, optimizing overall conversion value while focusing on acquiring valuable new customers.
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