Mihai-Adrian Ciurea | Swipe Insight

Google Ads Introduces YouTube Engagements Goal for Demand Gen Campaigns

4 months ago

Google Ads has introduced a YouTube Engagements goal for Demand Gen campaigns, integrating YouTube and Display advertising. This goal requires video ad formats, does not allow Shopping Feed integration, and restricts Channel Control options. It enables optimization for channel subscriptions, which can be tracked or set as a biddable goal. This update shows Google's strategy to enhance advertising capabilities for broader funnel marketing.

Google Ads Introduces New Customer Value Mode for Performance Max Campaigns

1 years ago

Google Ads

Google Ads has introduced New Customer Value mode for Performance Max campaigns, aimed at maximizing new customer acquisition value. Available only with purchase conversion goals, it integrates with Smart Bidding to adjust bids based on new customer value. Advertisers can set their own value or use a default. This mode allows higher bids for new customers, optimizing overall conversion value while focusing on acquiring valuable new customers.

Google Ads Monthly Slides with AI Insights

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Create professional Google Ads performance reports in Google Slides with AI insights and visualizations. Transform Google Ads data into polished presentations featuring AI-generated insights and custom visuals to impress stakeholders and streamline reporting. Use cases include reducing manual reporting time, presenting insights without design skills, maintaining reporting schedules, identifying trends, and sharing campaign insights for strategic decisions.