Mihai-Adrian Ciurea | Swipe Insight

Google Ads Introduces YouTube Engagements Goal for Demand Gen Campaigns

1 months ago

Google Ads has introduced a YouTube Engagements goal for Demand Gen campaigns, integrating YouTube and Display advertising. This goal requires video ad formats, does not allow Shopping Feed integration, and restricts Channel Control options. It enables optimization for channel subscriptions, which can be tracked or set as a biddable goal. This update shows Google's strategy to enhance advertising capabilities for broader funnel marketing.

Google Ads Introduces New Customer Value Mode for Performance Max Campaigns

9 months ago

Google Ads

Google Ads has introduced New Customer Value mode for Performance Max campaigns, aimed at maximizing new customer acquisition value. Available only with purchase conversion goals, it integrates with Smart Bidding to adjust bids based on new customer value. Advertisers can set their own value or use a default. This mode allows higher bids for new customers, optimizing overall conversion value while focusing on acquiring valuable new customers.

Tired of spending too much time creating audits for your clients?

Featured

Marketing Auditor simplifies your audit process, letting you generate comprehensive, white-label reports in just a few clicks. Save over 10 hours per report while analyzing 200+ data points and delivering 50+ pages of actionable insights. Customize reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides to showcase your expertise.