Mihai-Adrian Ciurea | Swipe Insight

Google Ads Introduces YouTube Engagements Goal for Demand Gen Campaigns

4 days ago

Google Ads has introduced a YouTube Engagements goal for Demand Gen campaigns, integrating YouTube and Display advertising. This goal requires video ad formats, does not allow Shopping Feed integration, and restricts Channel Control options. It enables optimization for channel subscriptions, which can be tracked or set as a biddable goal. This update shows Google's strategy to enhance advertising capabilities for broader funnel marketing.

Google Ads Introduces New Customer Value Mode for Performance Max Campaigns

8 months ago

Google Ads

Google Ads has introduced New Customer Value mode for Performance Max campaigns, aimed at maximizing new customer acquisition value. Available only with purchase conversion goals, it integrates with Smart Bidding to adjust bids based on new customer value. Advertisers can set their own value or use a default. This mode allows higher bids for new customers, optimizing overall conversion value while focusing on acquiring valuable new customers.

AI marketing workflows made simple

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.