Adjust PMax and Auto Bid Strategies Despite Google Limits with New Solution
1 years ago
PMax and auto bid strategies limit bid adjustments. However, setting up conversion value rules allows for aggressive campaign targeting, despite Google's restrictions. This might impact revenue and ROAS metrics, but the benefits often outweigh this. For example, Google may harm margins by spending more in high-cost shipping areas. The goal of Google Ads is to increase business profits, not to enhance Google's statistics.
