Chris Chambers

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Adjust PMax and Auto Bid Strategies Despite Google Limits with New Solution

1 years ago

PMax and auto bid strategies limit bid adjustments. However, setting up conversion value rules allows for aggressive campaign targeting, despite Google's restrictions. This might impact revenue and ROAS metrics, but the benefits often outweigh this. For example, Google may harm margins by spending more in high-cost shipping areas. The goal of Google Ads is to increase business profits, not to enhance Google's statistics.

Google Ads Monthly Slides with AI Insights

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Create professional Google Ads performance reports in Google Slides with AI insights and visualizations. Transform Google Ads data into polished presentations featuring AI-generated insights and custom visuals to impress stakeholders and streamline reporting. Use cases include reducing manual reporting time, presenting insights without design skills, maintaining reporting schedules, identifying trends, and sharing campaign insights for strategic decisions.